Articles
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5 Reasons Why Your Social Media Strategy May Not be Working
Posted by øBecky S. published by §Damian M. on 17th May, 2010 | 0 Comments in Marketing & Advertising
Everybody’s doing something in social media these days. But like all forms of marketing that came before and all those that will come next—not everybody’s making social media work for them.
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Here are some common mistakes made by small business owners. Are you making them in your freelance design business?
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Boost Your Cross Selling Skills
Posted by øBecky S. published by §Damian M. on 11th May, 2010 | 0 Comments in Marketing & Advertising
How skilled are you at the cross-sell? Cross-selling is simply selling an additional product or service to your established client base. (Cross-selling is frequently confused with upselling, which is the method of compelling a customer to purchase more expensive upgrades and add-ons to an existing sale.)
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Bank of America Plus History Channel Equals Brilliant Marketing Concept
Posted by øBecky S. published by §Damian M. on 7th May, 2010 | 1 Comments in Marketing & Advertising
Disclaimer: I’m the kind of girl who gets excited about premiers of new shows on the History Channel. Or is it just History now? Shame on them for the lack of brand clarity on their very own website.
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Sex in Advertising: Where is the line?
Posted by Jessica B. published by §Damian M. on 5th May, 2010 | 21 Comments in Marketing & Advertising
It's nice to think that in our age of supposed modern enlightenment that when it comes to gender issues, we basically know at this point what's acceptable and what isn't. Or so you would think. In the wonderful world of advertising, sex still sells above all - and anything deemed un-PC can be defended as being "edgy" or "artistic". Where's the line? You decide.
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How to Compete as a Freelancer When You're Starting Out, Part Two
Posted by øBecky S. published by §Damian M. on 1st Mar, 2010 | 2 Comments in Marketing & Advertising
Welcome to part two of How to Compete as a Freelancer When You’re Starting Out. Part one addressed the first four ways to be competitive as a new freelance designer:
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How to Compete as a Freelancer When You're Starting Out, Part One
Posted by øBecky S. published by §Damian M. on 25th Feb, 2010 | 2 Comments in Marketing & Advertising
The recent article, 5 Ways for Freelance Designers to Build Your Brand has generated a lot of interest here on DesignersCouch. You can read the full article at: 5 Ways for Freelance Designers to Build Your Brand.
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5 Ways for Freelance Designers to Build Your Brand
Posted by øBecky S. published by §Damian M. on 21st Feb, 2010 | 10 Comments in Marketing & Advertising
So you’re serious about being a fulltime freelance designer. You’ll probably never have the brand imprint of Leo Burnett. Don’t worry. You don’t need it.
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Marketplaces Where Designers Can Successfully Sell Their Artwork
Posted by øJoel R. published by §Damian M. on 15th Feb, 2010 | 3 Comments in Marketing & Advertising
Everyone that's a designer (even some developers) has at least one or two pieces of artwork or concepts laying around. Why not battle the economic turndown and sell your work for some cash?
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Networking Tips Just for Designers
Posted by øBecky S. published by §Damian M. on 11th Feb, 2010 | 1 Comments in Marketing & Advertising
This is a continuation of Should You Network? Read on for tips for freelance designers that will help you maximize your time spent networking.
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6 Marketing Myths Many Designers Believe
Posted by øBecky S. published by §Damian M. on 29th Jan, 2010 | 3 Comments in Marketing & Advertising
Many designers do a wonderful job of branding, marketing and selling products and services for their clients. That’s why it’s more than a little ironic that many of these same freelance designers admit to putting in too little time, attention and strategy when it comes to their own marketing efforts.
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Best and Worst Logo Redesigns: Take 2
Posted by Jessica B. published by §Damian M. on 27th Jan, 2010 | 9 Comments in Marketing & Advertising
Last week, when I compiled what I thought were the absolute best and worst examples of logo redesigns and company re-branding that exist out there, I thought I did a pretty good job getting all the little rants and raves off my chest. Turns out, there are still more people out there committing glorious and utterly wrong acts of corporate branding and logo design. And so, part two:
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The 2010 Designers 8 Step Marketing Guide- part 2
Posted by øBecky S. published by §Damian M. on 25th Jan, 2010 | 3 Comments in Marketing & Advertising
This is part two of the 8 Step Marketing Guide for Designers. Use the ideas below and in part one to take advantage of the economic climate, and position your unique skills and value proposition for a terrific 2010.
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2010 Designers' 8 Step Marketing Guide
Posted by øBecky S. published by §Damian M. on 21st Jan, 2010 | 3 Comments in Marketing & Advertising
There are some real advantages to being a freelance designer right now. With organizations of all sizes pressed to continue to trim costs, clients are on the lookout for less pricey solutions than the traditional ad agency model. This 8-step 2010 Designers’ Marketing Guide will help you take advantage of the current economic climate and build your business throughout the year and beyond.
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Dynamic and Captivating Bus Stop Ads
Posted by §Damian M. on 20th Jan, 2010 | 0 Comments in Marketing & Advertising
This is a collection of some of the craziest bus stop ads I've ever seen. They go much further than print to actually captivate and command your attention. Even if you didn't care about what's being advertise, you would be interested. Very Dynamic.
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Best and Worst Logo Redesigns
Posted by Jessica B. published by §Damian M. on 18th Jan, 2010 | 9 Comments in Marketing & Advertising
Boiling down the creative and consumer-related concepts of your company to one illustration is no short order. So it’s not without some degree of compassion and understanding that one should look at and judge companies’ logos.
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Why It's Not Only about the Brand
Posted by øBecky S. published by §Damian M. on 8th Jan, 2010 | 2 Comments in Marketing & Advertising
Today, branding budgets are being cut at a higher rate than many other marketing initiatives. The huge movement away from print, TV and radio spending is a significant contributor to this. Building brand equity is important. It’s never stopped being important.
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Eight Interesting Ad Campaigns
Posted by §Khadija B. on 2nd Sep, 2009 | 3 Comments in Marketing & Advertising
Here are a few interesting ad campaigns from around the world ranging from tourism ads to magazine ads.
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BuildaBrand pushes debate on what constitutes a brand
Posted by §Khadija B. on 16th Aug, 2009 | 0 Comments in Marketing & Advertising
A new brand identity service has been launched - and has been received on both ends of the spectrum - from the very excited clamoring for invites, to the dismissive who believe a logo and a brand are not the same thing.
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26 Brilliant Social Ad Campaigns
Posted by §Damian M. on 30th Jul, 2009 | 4 Comments in Marketing & Advertising
Social Ad Campaigns are, in my opinion, some of the best ads out there because they are often provocative and controversial. They often entail out of the box thinking, i.e. the message goes beyond TV, Billboard or Mailers and some are nothing but brilliant.
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The Brand Called Michael Jackson
Posted by §Damian M. on 20th Jul, 2009 | 4 Comments in Marketing & Advertising
June 26 2009 - I was one of the millions of people who typed "michael jackson - dead" into Google's search engine, only to find the rumors true... The King of Pop is no more!
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