8 Reasons Why Collateral Still Matters--Part 1

8 Reasons Why Collateral Still Matters--Part 1

Regardless of what you call it—marketing materials, sales collateral, leave behinds, sales tools—collateral still works. Collateral still influences purchasing decisions, distinguishes brands, tells stories and communicates competitive differentiators. Collateral matters.

 
Top 5 Project Management Tools for Designers

Top 5 Project Management Tools for Designers

Being organized alone isn't the main force behind great project management, it's more of a supporting factor. Designers that are able to manage a project successfully are more than likely a step ahead of the competition. And having a good understanding of what it takes to plan and execute a project is vital in today's evolution of our industry.

 
20 Twitter Tools to Help You Manage Your Followers

20 Twitter Tools to Help You Manage Your Followers

Effectively managing your Twitter followers isn't easy. However, knowing how active and how to create a more influential environment on your Twitter account is directly associated with the success of your community's growth.

 
Why It's Not Only about the Brand

Why It's Not Only about the Brand

Today, branding budgets are being cut at a higher rate than many other marketing initiatives. The huge movement away from print, TV and radio spending is a significant contributor to this. Building brand equity is important. It’s never stopped being important.

 
Bookshelf Design Gets Its Due

Bookshelf Design Gets Its Due

One of the most challenging issues to tackle from an interior design standpoint is space and storage; or rather, how to adequately and practically provide room to house all the little bits and pieces of our lives while still allowing the home space to feel fluid, natural, uncluttered, visually interesting and appealing.

 
35 Outstanding iPhone Applications and their Website Designs

35 Outstanding iPhone Applications and their Website Designs

The number of iPhone applications are exceedingly growing and more developers are realizing they need to make their apps standout above the competition. When applications for the iPhone began to roll out the marketing strengths and design of their websites were less than mediocre.

 
40 Green & Refreshing Website Designs

40 Green & Refreshing Website Designs

Going green doesn't always mean being eco-friendly, it's begun to mean the beautiful display of green colors and gradients within a websites design. Most of the sites that showcase excellent use of green "colorology" have ties directly with the environment, though others just thought it would make a great theme for their site.

 
Why Four Hands Are Better Than Two

Why Four Hands Are Better Than Two

In my previous article, “The 24/7: What Does It Take To Be Always There”, I proposed several ways to be always available for the client. But, I discovered one unique solution that was a bit out of the box but helped tremendously in leveraging my time. They are called Virtual Assistants.

 
24 Hours and 7 Days: What Does It Take To Be Always Available?

24 Hours and 7 Days: What Does It Take To Be Always Available?

A few months back, when I decided to work for myself and become a freelance designer, writer and photographer, I did not realize what I would get myself into. Having control over your own time and working for yourself, proved to be more difficult than it seemed. Yes, you have the freedom and all.

 
40 Sites Showcasing Creative Use of Lighting Effects

40 Sites Showcasing Creative Use of Lighting Effects

The use of dynamic lighting effects in web design goes hand-in-hand with color theory and they way colors can affect a users emotions and thoughts. In example, if you were to use dark colors in your design, compared to a site that has bright lights, colors and beautiful effects, your site will be less appealing and attractive.

 
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