10 Awesome Packaging Designs
Posted by Jessica B. published by §Damian M. on 1st Feb, 2010
One thing we have no shortage of these days is stuff. We have so much stuff that I'm not really sure where we're going to get the room to keep buying all the new stuff that we seem to be constantly on the hunt for. And I can't judge; I'm just as bad. I always want to buy something. But when products are packaged in such clever designs as these, can you really blame us for being hooked?
The Creative Method
Face Wine Bottles
Sure, these wine bottles are clever and everything but, to be honest, I would annoyed if much more time went by without them being designed. Companies should have figured out by now that when we get a little tipsy on the sipsy, we really like childish entertainment. Thanks for taking this one and disguising our love of childishness as an appreciation for sophisticated design, you lovely Australians.
New Tree
New Tree Chocolates
These Belgians know what they’re doing; for starters, chocolate basically sells itself. But when you can take that old stand-by, go-to food of depressed, crying, jilted women everywhere and use the packaging to somehow convince those chicks that eating your particular brand is going to somehow make them sexier or introduce unforeseen heights of tranquility into their anguished lives, you’ve pretty much hit the marketing jackpot.
Freedom of Creation
Gold Future by L’oreal
Speaking of chocolate – doesn’t this gold-encased little wonder look like there should be something sweet inside? That’s probably how they sell this stuff; aforementioned depressed woman picks it up thinking it’s fancy gold chocolate ball, discovers it’s actually eye cream, shrugs, decides that can’t hurt either, and buys it. Well done, L’Oreal. Actually, well done to Freedom of Creation who designed the flexible nylon, gold-finished packaging.
Yanko Design
Hanger Tea
Designer Soon Mo Kang just made drinking tea even more adorable. And actually, I want these a lot, so when I go to make my morning tea, I’ll see the neatly arranged little rows of hanging bags and the peace of that simplistic order and harmony will momentarily make me forget all about the hellish bedlam in my actual closet. It really is the small stuff, ya know? * sigh, sip *
Moxie Sozo
Charles Bloom
Leap Organics
Leif Steiner, Creative Director and Founder of Boulder Colorado based Moxie Sozo, just revealed this first series of designs for new Boston based company, Leap Organics. With illustrations by Charles Bloom, these are a serious win. Seriously, the minute I saw them, I was pretty much committed to buying whatever was in them and I didn’t even know what that was yet.
Wry Baby
Mysterio Baby Clothes
How is it possible that no one ever thought of putting trashy carnival attractions and the beautiful miracle of childbirth together? Peas and carrots, my friends! Well, those dark days are behind us because now we can all swaddle our newborns AND have their futures predicted. And it goes without saying, but these onesies (that’s what they’re called. I know. I was a nanny once) come in a very excellently designed package.
Atelier LaDurance
StormHand
Atelier LaDurance
I really have to give it up to these StormHand designs for Atelier LaDurance; it’s not easy to make such wavy crazy articles of clothing like belts and jeans look clean, neatly packaged and even geometric, but it happened here. What’s more, the result doesn’t hide the product, nor does it distort it so much to the point of not being able to tell what it is. It’s like someone finally figured out the perfect, neatest way to package these particular items.
Akesson Vin
Akesson Vin Wine
It is with more than a modicum of resentment that I throw kudos at these wine box designs. I mean, I kinda have to because look at them. They’re great. They aren’t trying too hard but they aren’t annoyingly minimalist either; the illustrations are unique yet comforting. The whole situation on these boxes just screams, “drink me and get drunk and love it!” So okay, kudos.
But I have to say, I think that drinking wine from a juice box is a sacred and trashy pastime that no designer has any business trying to class up. So I’ll let this go, Akesson Vin, because it’s pretty awesome…but watch it. I don’t want my wine’s fancy design mocking me when I’m sitting in my pajamas getting loaded on a Wednesday morning, watching reruns of Intervention.
Ecolean
Ecolean Liquid Boxes
This pitcher-shaped design is part plastic, part chalk, and all geared up to eliminate packaging waste. It’s lightweight and collapses as you use it, so it’s not just conserving resources, it’s conserving refrigerator space. And the design is sweet, light, creative and catching. Win all around, Ecolean.
Transformer Studio
Isse Cell Phone
It’s a well-known industry secret that if you want to make something expensive, just make it look expensive; slap a $5 piece of junk into $100 packaging, let some guy with a British accent calmly narrate a dramatically lit TV commercial for it and you won’t be able to keep it on the shelves.
Now, I’m not saying that’s what Transformer Studio in Moscow did with their Isse cell phones but with this chic package, they could have. (Actually, they definitely aren’t trying to fool us; this company is known for their luxurious phones with their gems and diamonds and crazy things that have no business being on phones. I still want one though.)
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