And if they are executed in any of the following traditional formats, it takes the campaign to a whole other level. Below are some I've come across and often take great enjoyment in the level of genius put into them.
Advertising Agency: Ogilvy & Mather, Kolkata, India
The gaps through which sound passes in a building were used to highlight that in most cases of domestic violence, noises are the main warning signs. Those who hear and report them can save lives.
Advertising Agency: TBWA\Lisbon, Portugal
Advertising Agency: Casanova Pendrill, NY, USA
Advertising Agency: Jung von Matt, Hamburg, Germany
Fundraising to support the war victims of Georgia
Advertising Agency: Ogilvy, Stockholm, Sweden
Advertising Agency: BIG ANT INTERNATIONAL New York, USA
Campaign against violence and child sexual abuse. Stay on our side. Report it.
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
Advertising Agency: JWT, Melbourne, Australia
Advertising Agency: Leo Burnett, Frankfurt, Germany
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Advertising Agency: Taivas, Helsinki, Finland
Advertising Agency: Jung von Matt/Alster, Germany
Advertising Agency: JWT, Mumbai, India
Advertising Agency: Six Inches Communication, Mumbai, India
Advertising Agency: Tribal DDB, Hamburg, Germany
Advertising Agency: JWT, Hong Kong
The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump.
Advertising Agency: Y&R, Frankfurt, Germany
Advertising Agency: Rethink Communications, Vancouver, Canada
The water in the money collection boxes gets closer to the young boy as more money is dropped into the container.
Advertising Agency: TBWA\Singapore
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa.
Advertising Agency: Grey, Hong Kong
A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.
Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Advertising Agency: DDB/Key People, Colombia
February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”
Advertising Agency: Sancho BBDO, Colombia
In order to create an awareness about the animal extinction led by humans persecution over 500 years. This stunt was based on one simple question: What if it was the other way around? This resulted in transforming a subway passageway into an animal shooting range. Only, this time the animals had the guns. Each gun was equipped with an infrared sensor that triggered the sound of gunfire as someone walked by.
Advertising Agency: Ogilvy, Beijing, China
