A Square Coke is a Greener Coke

posted under Photography on Mar 30th, 2010 with 308 Comments

30 Mar

The cap is 25% slimmer that the current 20oz bottles and 27% more eco-friendly because it greatly reduces the footprint. This design is 65% more collapsible than the current bottle encouraging more recycling due to ease in transport. Environmentally conscious people can easily collapse the bottle, carry it around until the can recycle.

The design is brilliant. The bottle looks futuristic, stylish and luxurious. Packaging is extremely important to brand so this would be a giant step if Coca Cola considered this. However, it would be a step in the right direction and with some heavy marketing Coca Cola can use this to position their product and company as 100%. I would be more loyal to Coca Cola for that simple fact.

What are your thoughts on this new packaging design. The more buzz it gets, the more people talk, the greater chances it reaches Coca Cola's radar. Is it possible we can see such great change in their packaging?

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308 CommentsThoughts from the Community

Chris R said Jul 6th, 2010
This is great except that as far as shipping goes the soda travels almost EVERYWHERE on 53' trailers (and bottled regionally) and you can only stack a 53' trailer about half full because then the truck is over weight. It's great for anything smaller only to save space but doesn't save much fuel. The one time it may make a difference is when say Pepsi, partnered with frito-lay stacks half the truck with pepsi and can then stack more of the truck with chips because of the smaller footprint.
0 Replies

Ivan said Jul 6th, 2010
cool design! i like it :D
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Lisa said Jun 28th, 2010
This isn't a new idea - Heiniken, in the early 1960's, designed and produced a quantity of square-footprint bottles. These were, however, made of glass, & designed to stack and use as a building material. Unfortunately, the idea didn't take off.

Producing less waste through bottles made with less materials is good, but bottles that could be used in eco-building could be pretty good too.
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Natasha said Jun 28th, 2010
great idea!! :D
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tierra said Jun 28th, 2010
too bad people are gonna freak when they try to change it. everyone wants the original shape. its ridiculous :/
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Crazy Ideas said Jun 27th, 2010
Just as long as it is still filled with corn syrup and everything else unhealthy I am all for it.
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Rani Keohane said Jun 27th, 2010
Coke is always looking for new gimmicks, and I think this is a great one. Yeah the old bottle is Iconic but that is exactly why it would be more more of a green eye-catcher. Great packaging. I love it. But I don't drink soda:)
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Bukator said Jun 26th, 2010
The Coke bottle shape / silhouette is iconic and a big part of their marketing. Leave this square shape for another drink.
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Peter a said Jun 26th, 2010
This looks really cool, but I work in a Coca Bottling plant in the UK, and I can tell you all now that it would be nigh on impossible to produce.

Coca Cola bottles are blown from PET plastic, it would be impossible to blow bottles into this shape, unless different materials were used, which would cost the company FAR to much to make it a worthwhile investment.

Not to mention the shape and the collapsibility of the bottles would cause frequent problems with machine jams.

If the bottles wasn't so square, if the edges were rounded slightly like some brands of mineral water it would be slightly easier, but filling bottles with water is a vastly different process to filling with a gassy pressurized liquid, the shape of the bottle plays an imporant role, there would be issues with fobbing and maintaining pressure...

There are far too many other engineering problems to list, I'll end it with this;

Nice Idea, but too expensive, highly impractical and difficult to implement
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