Best of Levi's Ad Campaigns

In my opinion I prefer Diesel because as I was putting this article together, I felt more drawn to Diesel's than Levi's. I believe the reason for that is because Diesel communicate much more fun and sexiness in their ads. I sense more high fashion where as Levi's has a mix of high fashion, sexy with rugged and tough. I'm more into looking good so Diesel appeals to me however, considering the cost factor, I do like Levi's approach. I feel like I'll get more bang for my buck if I buy their jeans. What's your thought?