The print campaign brings great male historic characters such as Che Guevara and Albert Einstein as women, suggesting that they could pretty much have been female characters.
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Good images I guess.. but an AWFUL message. Just so stupid. Why weren't these powerful historical figures female..? Because they weren't. End of discussion. If they were born women instead and still did the same things, I don't think it would've made a difference.
What about Madam Curie? Golda Meir? Mother Theresa? Clara Barton? There are women who have accomplished a lot for humanity in general, in spite of a society that still has glass ceilings and misogynistic attitudes. The problem with this ad is that it plays into the 'superior man' attitude. They should focus on women like I mentioned. Case in point--did you have to Google any of the women above? And when you did, were you surprised at how vast their accomplishments were? And even if you did recognize them, could you pick out iconic images of all of them?
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